Short-form video
Hooks, scripts, editing and platform-ready vertical assets.
Pretoria / Tshwane
Complex products need clear stories.
Short-form video for automotive, engineering, technology, professional services and retail businesses in Pretoria and Centurion.
Short-form video in Pretoria
A landmark building glowing red over rain-slicked paving — a city of institutions, engineering and technical buyers.
Technical buyers
Make technical businesses easier to understand.
Pretoria sells things that are genuinely complicated: engineered products, automotive systems, technical services, research and specialist consulting. The people buying them are informed, and they are sceptical of anything that feels like marketing.
The content that works here is demonstrative rather than persuasive. Show the thing working. Put the engineer on camera. Explain the process. Let the substance do the selling, then make it easy to enquire.
What we do
Every service, available in Pretoria.
Most clients start with one piece and add the rest once it is working.
Long-form to short-form
Clipping and repackaging footage, interviews and existing content.
Viral creative and hook testing
Hooks written in batches and tested against each other.
Landing pages for the campaign
A focused page built around one offer and one clear action.
Lead capture and CRM
Forms, calls, WhatsApp, Routing into your CRM and follow-up logic.
Boosting the best creative
Promoting the strongest creative. Ad spend stays in your account.
Long-form and authority content
Explainers, interviews and founder-led pieces.
Search, AEO and GEO content
Articles and page copy built to be found and cited.
Measurement and reporting
What moved, what did not, and what we test next.
Every service is available in Pretoria, and can be bought on its own. See all services in detail
Pretoria industries
Short-form video for the businesses Pretoria is good at selling.
Every market sells something different. These are the ones that carry Pretoria — and the ones where content does the heaviest lifting.
Automotive & Components
OEM supply chain, components and dealership content.
Engineering & Manufacturing
Demonstrations and process content that prove capability.
Aerospace & Defence
Technical credibility for specialist and regulated industries.
Research & Education
Institutional expertise translated into watchable content.
Healthcare & Medical
Practices, specialists and medical services built on trust.
Professional Services
Consulting, legal and financial firms selling expertise.
Where we work in Tshwane
Pretoria is an engineering city.
Tshwane's commercial base is unusually technical. Automotive manufacturing and its supply chain, engineering and aerospace, research institutions, and a large professional services sector all sit within a short drive of each other.
That shapes the content. Proof beats polish. A demonstration, a process, a before-and-after or a specialist explaining a decision will outperform an aspirational brand film almost every time.
Our differentiator
Attention needs somewhere to go.
Most agencies stop at the video. The campaign path is what we build behind it — and the reason we can tell you what actually worked.
Creative
Hooks, scripts and edits built to stop the scroll, produced in batches so volume keeps the cost per video sane.
Attention
Published natively where your buyers already watch, then amplified with paid budget on the strongest cut only.
Landing page
One focused page built around the campaign message and one clear action, instead of a generic website page.
Capturing the enquiry
Form, call, WhatsApp or booking link — the enquiry is captured before the interest goes cold.
CRM
Routed, assigned and followed up in your system, not left sitting in an inbox nobody owns.
Measuring results
What moved, what did not, and which creative deserves the next push — then straight back into better creative.
Packages
Pick the level of system you actually need.
The same published pricing in Pretoria as everywhere else. Month to month, no lock-in, no discovery-call theatre.
CREATE
R8,000per month
- Four short-form videos a month
- Two articles a month
- Hooks, scripts and creative direction
- Cuts ready for TikTok, Reels and Shorts
PUBLISH
R15,000per month
- Ten short-form videos a month
- All of CREATE, at a higher volume
- Scheduling and publishing taken care of
- Hook variants tested across the same idea
CAMPAIGN
R22,000per month
- Campaign creative built around one offer
- A dedicated campaign landing page
- Enquiry capture by form, call or WhatsApp
- Routing into your CRM and follow-up logic
Long-form video — explainers, interviews and founder-led pieces — is quoted per video from R8,000. Advertising budget is never included: paid-media spend stays in your own account. See full packages
Why it works this way
Content is judged on behaviour, not applause.
The format is unforgiving and the constraints are public. These are the ones we design around.
Fit first
No agency is the right fit for every brief.
What matters is what is actually broken in your content system. A ranking tells you nothing about fit, and we would rather say that plainly than pretend otherwise.
If we are not the right answer, the most useful thing we can do is tell you quickly.
Before you hire
Before you choose a short-form video partner in Pretoria.
Clear answers beat a mysterious discovery call.
Do you have to be based in Pretoria to run a campaign there?
No. We are a remote-first agency and run campaigns for clients across South Africa and internationally. Strategy, scripting, editing, landing pages and the campaign system itself are all delivered remotely. Where a campaign needs an on-location crew, talent or travel, that production is scoped and quoted separately.
How much does short-form video cost in Pretoria?
Our retainers are published and identical nationwide: R8,000 per month for four videos and two articles, R15,000 per month for ten videos with publishing handled, and R22,000 per month for the full campaign path with a landing page and lead capture. Long-form is quoted per video from R8,000.
Which platforms do you produce for?
TikTok, Instagram Reels, YouTube — Shorts and long-form — Meta and LinkedIn. Every asset is cut for how that platform actually behaves rather than one edit stretched across all of them.
Can you work with footage we already have?
Yes. Interviews, product demos, property footage, events, webinars and existing long-form can all be recut when the source material is good enough. New production is scoped only when the campaign genuinely needs footage that does not exist yet.
Start here
Tell us what Pretoria needs to see.
Three fields is all we need to give you a straight answer — including whether this is a fit at all. If it is not, we will say so.
- What you sell
- Who should care
- What should happen next
Other markets
One campaign system, different commercial markets.
Each market page is written around the industries that market actually sells — not a city name swapped into one shared template.
Cape Town
Technology & SaaS · Tourism & Hospitality · High-End Property · eCommerce & DTC
Johannesburg
Financial Services · B2B & Professional Services · Agencies & Marketing Teams · Retail & Consumer Brands
Durban
Logistics & Supply Chain · Automotive & Dealerships · Hospitality & Tourism · Manufacturing & Industrial
Bloemfontein
Agribusiness & Farming · Healthcare & Medical · Education & Training · Logistics & Distribution
South Africa
Hospitality & Tourism · High-End Property · Automotive · Retail & Consumer
Common questions
What people ask before they start.
Straight answers, including the pricing ones.
How much does short-form video cost in Pretoria?
Retainers are published: R8,000 per month for four short-form videos and two articles, R15,000 per month for ten videos with publishing handled, and R22,000 per month for a complete campaign path with a landing page and lead capture. Long-form video is quoted separately, from R8,000 per video.
Do you work in Centurion and Rosslyn?
Yes. Centurion and the industrial and automotive corridors around Rosslyn are regular locations for us.
Can you film manufacturing and engineering processes?
Yes, subject to site access and safety requirements. Process and production footage is usually the strongest content a technical business has available.
Do our specialists need to be on camera?
It helps for trust, but it is optional. Process footage, demonstrations and screen recordings can carry a page on their own.
Let’s build it in Pretoria
Tell us what you sell. We’ll tell you what it needs.
Send the product, the place or the platform and the goal. We will come back with a straight answer, and a plan if it makes sense.